TRACKS

Tracks is an indie music startup that was created to serve as a dynamic hub for emerging artists, passionate fans, and the independent music community. The platform brings together podcast content, breaking music news, artist features, live event listings, and venue information into a cohesive and engaging brand experience.

In need of a brand identity, the new look was inspired by the raw energy and authenticity of indie culture, the visual identity combines a fresh look and feel, unique typography, bold graphic elements, and a flexible design system that adapts seamlessly across digital and print applications. The project included brand strategy, logo development, website design, digital marketing assets, social media campaigns, editorial content, and print collateral. The result is a vibrant, modern brand that celebrates independent music while creating a strong and recognizable platform for discovering new artists, connecting with local venues, and staying informed on the latest happenings within the indie music scene.